At the very outset, let me confess. I have an extra dose of femininity that rules my world. For the last two decades and more I have had only female companionship - mother, wife, sister, daughters, maids...and nurses, don’t forget the nurses. So if I was to live in a flat, it would be very easy to identify my home. It would be the apartment whose clothesline flew the most number of panties and bras (please forgive the imagery, it's going to get worse).

So don’t blame me if my thoughts meander in womanly ways and I often pause and ponder about the strangest of things.

This morning for instance I woke up with bras on my mind. What they look like, how many types there are and most importantly what they do to the women.

I mean, look at the variety of bras that are out there. There are bras that lift up breasts, some that let them hang loose. Bras that give breasts a well rounded look or in some cases a very pointed one. Bras that perk people up and even bras that make mountains out of molehills. And then there are the show time bras that allow the wearers to decide how much skin to show...sports bras that allow them to jiggle as much as they want...even wonderbras and airbras that have specialist roles.

Now before you ask me what my problem with the variety of bras is, let me tell you that I personally have none. No problems with any of the bras or with the ladies who wear them. My problem is that I feel let down and under-accessorised. The male avataar of lingerie is horribly constricted in style and is subject to too many limitations.

Think of it. Have you heard of a Jockey that shows tantalising skin? Have you heard of an undee that makes you look better endowed? Have you seen any pair of Boxers that allow you to swing? I don’t think so...and I think that’s enough cause to complain.

So from the domain of the antiquated Y front, here is a cry for justice.

I want someone to get into the specialised male underclothes space...the male order maybe a good start up scenario.

Once we have the backend in place we can go to town shouting about various jocks...

1. Underwear that makes men look better endowed
2. Underwear that allows some skin show
3. Underwear that allows freedom of movement

And so on, so on and so on...

But perhaps my secret desire stems from the tantalising visuals that cricket matches in Australia feature from Melbourne and Sydney...all those women inviting the sun to burn their tans...

I want to see underpants that are sunbathing friendly. And I want to hear of brands that Superman can wear inside his costume and still fly. I want to hear of underpants that change colour depending on the state of arousal. And I want someone to design stuff that can make men out of mice.

And then I want a movement, a worldwide movement that calls for all the men to burn their ‘chaddis’, preferably not while wearing them…