The Two Sides of Digital Marketing
So you have a web site. And given the flavour of the times,
it is e-commerce enabled. You got halfway decent designers to do their User
Interface thing. Even got some not so inexpensive Content types to fill in the
pages. And if you’re smart, or lucky, or both you make sure the site is Search
Engine Optimised.
And you’re told that there’s nothing much else you can do
but to let nature take over.
People who search for your kind of product will be directed
to your site and will hopefully walk through the transaction.
Some people may check out your site because they saw some
advertising of yours or maybe the word of mouth phenomenon kicked in.
In the meanwhile the clock is ticking and the site has yet
to reach viable stability.
That’s when someone tells you that the window of success
immediately after launch is just a few days. A few weeks at most. If critical
mass is not gathered within the time, your site is likely to tank…or else, just
about survive.
And relaunching is not an affordable option.
What if you had put word of mouth into action before the
site launch. What if your site had a waiting audience? That would be nice,
wouldn’t it?
Well it can be done.
Just as Digital Marketing is a brilliant option to reach out
to thousands of net savvy customers, Digital Pre-Marketing is an exercise you
cannot afford to ignore.
Digital Pre-Marketing is a combination of strategy and
implementation that ensures:-
1.
An audience that is identified as being one open
to your product or service.
2.
An audience that is primed about the kind of
product and pricing you have, and visits your website with an open minded
wallet.
3.
An audience that takes it upon itself to promote
your site within their own communities of friends, colleagues and family.
Remember, a site that your friend tells you about is one
that you’re more likely to visit than a site that you heard about on another
platform.
In the technology driven world that we live in, we often get
carried away and put all our eggs in the post launch promotional basket. But
word of mouth cannot be triggered by key words alone, they need key sentiments
and key incentives…which only pre-launch activities can ensure.
If you’re about to launch a product or a service and you
want to ensure that your announcement gets a fitting welcome, talk to us.
We are the Pioneers in Product and Service Pre & Post Branding
and have successfully steered a significant number of clients from chaos and
confusion to clarity.
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